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Created by photographers, for photographers.

HF Agency Group was created by and for professional real estate photographers, with the mission to make freelancing sustainable in our industry. Having proven our business model with organic growth year on year since 2007, we are now established with over 200 photographers in Sweden, Norway and Finland. We also have our own production house for editing and floor plans in the Philippines.

Together we are a small company group with big ambitions, co-owned and run by local management. We empower value driven entrepreneurs with a proven concept that generates organic growth by offering world class creative services, digital systems that simplify your workday and a generous revenue share model that benefits all parties.

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Our financial model

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Our world-class backend services, including subsidized floor plans, professional image editing, and industry-leading real estate photography systems, supports and enables highly profitable photographer networks. By leveraging global production capabilities and market-leading photography technology, we aim to establish rapidly expanding photography networks throughout Europe.

 

Our scalable model spreads overhead costs across a high order of volumes, providing local entrepreneurs with profitable business opportunities and double-digit EBITDA potential, all within a dynamic environment that supports creative professionals.

 

We emphasize value and sustainability, ensuring the majority of revenue goes directly to our creators. This approach has fostered long-term loyalty, with over 20% of our photographers maintaining partnerships lasting more than a decade.